Hello to all,

As WoKey Digital Agency, we are aiming to follow the latest trends in social media marketing, new features of the platforms, trending marketing strategies for our followers.

I have tried to summarize the four trends at social media marketing globally;

1- Live Stream

We have been witnessing a challenge in marketing with the new pandemic era. Both the customers and the brands got used to interacting with each other without leaving their homes. We can assume that live stream should be one of the most important ways of interaction in our social media marketing strategy. We may consider live tutorials, “how-to” and “Q&A” sessions. According to a survey done by Sprout Social Index, one forth of marketers see live videos as the most valuable resource.

2- Stories

While 500 million Instagram users interact with stories, they should not be ignored. To gain more attention, the routine of the targeted audience should be investigated carefully and stories should be used accordingly.

3- Videos

“Over the next few years, the much bigger driver of the business and determinant of how we do is going to be video, not Messenger.” – Mark Zuckerberg

Usage of the videos would create more impact on the consumers rather than still images. Videos are a much easier way of learning new things compared to text. Delivering our messages with videos would create more impact.

4- Social Commerce

The research concluded by Global Web Index 54% of the social media users make searches the product they would like to purchase through social media.

Social media platforms do not want their members to get out of their zone even for purchasing. So Facebook, Instagram, TikTok are developing features to help their members to shop without leaving their platforms. Social Commerce tools are handy tools for consumers to shop within the environment they are used to. So as social media marketers, social commerce is a path that we have to be present in.

I would love to hear from you if you have any comments, additions, or oppositions about the above.

Until our next blog, let’s keep connected…

Haldun Tarim